Dodge History: 1970 to 1979

The 1970s were a trying decade for automakers in the US. 

Dodge started the decade off strong when it introduced the Challenger ponycar.  The Challenger was officially introduced in the fall of 1969 and was said to be Dodge's answer to the Mustang and Camaro.  It was highly styled, performance-oriented and best of all, affordable.  Pony cars were on their way in; muscle cars were on their way out.

1970 Dodge Pony Car Challnger ad

The 1970s also brought forward new innovations for vehicles across the US market.  Dodge vehicles of the 70s were quieter, engine technology was improved and options included security alarms, high speed starter kits and trailer towing packages.

However, the upswing came to a halt in 1973, when Chrysler, along with others, was at the mercy of an oil crisis.  The oil crisis consisted of an oil embargo which ultimately drove oil prices from $3 a barrel to close to $12 by March 1974.  In response to the crisis, the US responded with the creation of the Energy Policy and Conservation Act in 1975.  Customers responded to the crisis by turning to fuel-efficient small foreign auto makes.  While domestic competitors were rather quick to downsize larger vehicles, Dodge and Chrysler were not.  Dodge partnered with Mitsubishi to import vehicles and then decided to focus on reaching every segment in the market.  Dodge brought back some nameplates of the past and renamed some models, however, generally confused buyers.

1979 brought about yet another oil crisis and oil rose to $39.50 per barrel over the next year. 

image of woman pumping gas during 1979 oil crisis  
Gas shortages make prices sky rocket in 1979.

Even though the decade would generally be regarded as very difficult for all US automakers, particularly Chrysler, 1975 would prove to be Dodge's second best truck year to date, with over 370,000 trucks made worldwide.

The 1970s lineup of Dodge included:

Dodge Aspen (1976 - 1980) 

1977 Dodge Aspen RT1977 Dodge Aspen RT

Dodge Challenger 

(1970 - 1974)

1970 Dodge Challenger
1970 Dodge Challenger

Dodge Charger (to 1977)

1977 Dodge Charger
1977 Dodge Charger

Dodge Colt (1971+)

1972 Dodge Colt1972 Dodge Colt

Dodge Coronet (to 1976)

1972 Dodge Coronet1972 Dodge Coronet

Dodge Demon (1971 - 1973)

1972 Dodge Demon1972 Dodge Demon

Dodge Diplomat (1977+)

1979 Dodge Diplomat1979 Dodge Diplomat


Dodge Magnum (1978 - 1979)

1979 Dodge Magnum
1979 Dodge Magnum


Dodge Monaco (to 1978)

1977 Dodge Monaco
1977 Dodge Monaco


Dodge Omni (1978+)

978 Dodge Omni
1978 Dodge Omni

Dodge Polara (to 1973)

1973 Dodge Polara
1973 Dodge Polara

Dodge St. Regis (1979+)

1979 Dodge St. Regis
1979 Dodge St. Regis


Dodge Super Bee (to 1971)

1971 Dodge Super Bee
1971 Dodge Super Bee




Internationally, the following models were sold: 1500, 1800, 3700, AT4 and D5N Trucks, Alpine, Coronado, Coronet, Dart, Husky, Phoenix, Polara, and Utility.

1970s truck models included the introduction of the Dodge B-Series vans in 1971 and redesign D-Series trucks.  New trim levels for the D100 were made available: Custom Adventurer, Adventurer Sport, and Adventurer SE.  1974 saw the production of the Ramcharger, Dodge's 4-wheel drive SUV.  The late 70s were well known for Dodge's production of 'Adult Toy" trucks such as Warlocks and even the Street Van.  1978 also saw the introduction of the first Diesel powered Dodge pickup truck.

1970s Dodge ad for the Street Van


The following models were some of the notable trucks of the 70s:


Dodge D50 (1979+)

Dodge D50 truck magazine ad


Dodge D100 Adventurer

1977 Dodge D100 Adventurer
1977 Dodge D100 Adventurer

Dodge Lil Red Truck
 (1978 - 1979)

1978 Dodge Lil Red Truck
1978 Dodge Lil Red Truck

Dodge Macho Power Wagon Palomino (1978-1979)

1978 Dodge Macho Power Wagon Palomino
1978 Dodge Macho Power Wagon Palomino


Dodge Macho Power Wagon Top Hand (1978-1979)

1978 Dodge Macho Power Wagon Top Hand
1978 Dodge Macho Power Wagon Top Hand


Dodge Midnight Express (1978)

1978 Dodge Midnight Express
1978 Dodge Midnight Express


Dodge Ramcharger (1974+)

1974 Dodge Ramcharger
1974 Dodge Ramcharger

What to Expect from New Dodge Vehicles?

There are many reasons why Dodge vehicles are so popular in High River, Alberta. For one, there are various models to suit different needs and budgets. Additionally, Dodge vehicles are reliable and have long-lasting warranties. Finally, many people appreciate the classic style and design of these cars. Explore our new inventory of Dodge vehicles at Country Chrysler in High River, Alberta.

2022 Dodge Challenger

The Dodge Challenger has a sleek design and delivers excellent handling capabilities, so you can take it anywhere you want without worrying about the roads. The base Challenger draws its power from a 3.6-litre V6 paired with a standard eight-speed automatic transmission to put out 303 horsepower and 268 lb-ft of torque. The powertrain comes standard with rear-wheel drive, but you can also opt for the available all-wheel-drive setup. Even though this base powertrain delivers more than ample power for everyday driving, it's certainly a step behind the available 6.2-litre HEMI V8 engine, which produces 807 horsepower and 707 lb-ft of torque - standard in the SRT Super Stock. Every 2022 Dodge Challenger comes equipped with an intuitive Uconnect infotainment system that makes it simpler to interact with your Android Auto or Apple CarPlay app using its standard 7.0-inch or available 8.4-inch touch screen.

2022 Dodge Charger

The most notable change to the 2022 Dodge Charger is its redesigned exterior, with a more aggressive yet stylish aesthetic. The Dodge Charger's most noteworthy engine options are a 3.6-litre V6 and a 5.7-litre V8 - with 370 horsepower and 395 lb-ft of torque. Both engines pair with an eight-speed automatic transmission. In addition to the fuel economy benefits, the engines also provide the muscle necessary for blistering acceleration around a racetrack or during high-speed street driving. The 2022 Dodge Charger has several new interior features, including an 8.4-inch touchscreen, navigation, and a premium 19-speaker Harman Kardon audio system. Its safety features include front and side curtain airbags, rear parking sensors, and a rearview camera. It also has an advanced safety system that uses sensors to monitor the vehicle's surroundings. These include blind-spot monitoring, lane keep assist, and forward automatic emergency braking.

2022 Dodge Durango

The all-new 2022 Dodge Durango has a beefy V8 engine and an aggressive design that will attract attention. But it's not all about looks - the Durango can tow up to 8,700 pounds and has plenty of space for cargo and passengers. The Durango features a completely redesigned cabin with updated materials and finishes. The front and rear seats have high-quality upholstery, while the dash, centre console, and door panels feature premium synthetic materials. Other features include an 8.4-inch screen integrated into the instrument panel, remote start, and tri-zone automatic climate control. Safety features include forward-collision warning, lane departure warning, blind-spot monitoring with cross-traffic alert, and adaptive cruise control.

SRT & Hellcat Versions

The Dodge Challenger SRT Hellcat features a new exterior design with a wider track, revised aerodynamics, and a more aggressive aesthetic. Inside the cabin are race-style seats and the premium fabric on the dashboards and doors. The Charger SRT Hellcat has a supercharged V8 under the hood, making 717 horsepower and 650 lb-ft of torque. The performance-oriented SRT Hellcat Redeye and SRT Jailbreak feature a fiery supercharged 6.2-litre V8 with 797 horsepower and 707 lb-ft of torque.

Finance With Us!

Come see us at Country Chrysler for more information about our new Dodge inventory. Fill out a finance application online to start the process of purchasing a new vehicle, get pre-approved, and save time at the dealership. Along with personalized financing options, we also provide trade-in solutions. Please do not hesitate to contact us if you have any further questions.